{"title":"The Iconic Ritual ","description":"\u003cdiv class=\"elementor-widget elementor-element elementor-element-x40sy54 elementor-widget-heading\" data-element_type=\"heading\"\u003e\n\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\n\u003cp data-start=\"166\" data-end=\"386\"\u003e \u003cstrong data-start=\"166\" data-end=\"241\"\u003eOriginally, a lotion formulated in 1883 for scalp health.\u003c\/strong\u003e\u003cbr data-start=\"241\" data-end=\"244\"\u003e Today, this foundational gesture inspires a complete ritual, designed to treat, cleanse and maintain the balance of the scalp on a daily basis.\u003c\/p\u003e\n\n\u003cp data-start=\"388\" data-end=\"528\"\u003e Each product can be used individually, according to your needs. Together, they form a coherent system that works before, during, and after washing.\u003c\/p\u003e\n\n\u003cp data-start=\"530\" data-end=\"592\"\u003e \u003cstrong\u003eA healthy and comfortable scalp.\u003c\/strong\u003e\u003cbr data-start=\"566\" data-end=\"569\"\u003e \u003cstrong\u003eStronger hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","products":[{"product_id":"la-lotion-triomphante-1883-iconique-01-biophytum-2","title":"ICONIC 01 — The Triumphant Lotion 1883 | Scalp Treatment","description":"\u003cp data-start=\"403\" data-end=\"487\"\u003e \u003cstrong\u003eIs your scalp itchy, does it have visible dandruff, or is it unbalanced?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-start=\"489\" data-end=\"581\"\u003e Formulated as early as 1883, La Lotion Triomphante acts at the root to rebalance the scalp.\u003c\/p\u003e\n\n\u003cp data-start=\"583\" data-end=\"755\"\u003e Applied before shampooing, it directly targets the scalp to reduce visible dandruff, soothe feelings of discomfort and eliminate excess sebum.\u003c\/p\u003e\n\n\u003cp data-start=\"757\" data-end=\"861\"\u003e A cleaner scalp.\u003cbr data-start=\"782\" data-end=\"785\"\u003e A lighter root.\u003cbr data-start=\"808\" data-end=\"811\"\u003e Hair that starts again on a healthier base.\u003c\/p\u003e\n\n\u003chr data-start=\"863\" data-end=\"866\"\u003e\n\n\u003cp data-start=\"868\" data-end=\"899\"\u003e \u003cstrong\u003eWhat she actually does\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"903\" data-end=\"935\"\u003e Reduces visible dandruff\u003c\/li\u003e\n\n\u003cli data-start=\"938\" data-end=\"994\"\u003e Soothes itching and feelings of discomfort\u003c\/li\u003e\n\n\u003cli data-start=\"997\" data-end=\"1023\"\u003e Eliminates excess sebum\u003c\/li\u003e\n\n\u003cli data-start=\"1026\" data-end=\"1086\"\u003e Rebalances the scalp with regular use \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1088\" data-end=\"1091\"\u003e\n\n\u003cp data-start=\"1093\" data-end=\"1138\"\u003e \u003cstrong\u003eA dermo-botanical formula dating back to 1883\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp data-start=\"1140\" data-end=\"1305\"\u003e13 plant extracts — including Sulphur, Burdock, Rosemary and Soapwort — selected for their traditional role in scalp balance and health.\u003c\/p\u003e\n\n\u003cp data-start=\"1307\" data-end=\"1334\"\u003e Discover the ingredients →\u003c\/p\u003e\n\n\u003chr data-start=\"1336\" data-end=\"1339\"\u003e\n\n\u003cp data-start=\"1341\" data-end=\"1363\"\u003e \u003cstrong\u003eThis is for you if…\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1367\" data-end=\"1411\"\u003e Your scalp is sensitive or reactive\u003c\/li\u003e\n\n\u003cli data-start=\"1414\" data-end=\"1482\"\u003e Do you have visible dandruff or recurring itching?\u003c\/li\u003e\n\n\u003cli data-start=\"1485\" data-end=\"1515\"\u003e You produce too much sebum\u003c\/li\u003e\n\n\u003cli data-start=\"1485\" data-end=\"1515\"\u003e Your scalp easily becomes unbalanced\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Suitable for all hair types.\u003c\/p\u003e\n\n\u003chr data-start=\"1602\" data-end=\"1605\"\u003e\n\n\u003cp data-start=\"1607\" data-end=\"1628\"\u003e \u003cstrong\u003eHow to use it\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-start=\"1630\" data-end=\"1788\"\u003e Apply section by section to dry or slightly damp scalp, before shampooing.\u003cbr data-start=\"1717\" data-end=\"1720\"\u003e Leave on for 10 to 15 minutes.\u003cbr data-start=\"1749\" data-end=\"1752\"\u003e Rinse, then proceed with shampooing.\u003c\/p\u003e\n\n\u003cp data-start=\"1630\" data-end=\"1788\"\u003e Its light texture allows for precise application and provides an immediate sensation of freshness.\u003c\/p\u003e\n\n\u003cp data-start=\"1889\" data-end=\"1942\"\u003e Use 2 to 3 times per week or as needed.\u003c\/p\u003e\n\n\u003cp data-start=\"1944\" data-end=\"2026\"\u003e After rinsing, the scalp feels cleaner, lighter and more comfortable.\u003c\/p\u003e","brand":"BIOPHYTUM","offers":[{"title":"250 mL","offer_id":54690060665100,"sku":"AUTH01251","price":30.0,"currency_code":"EUR","in_stock":false},{"title":"Large Format. 1 L","offer_id":54690060697868,"sku":"AUTH01250","price":61.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/0630\/5548\/products\/iconique1_6_1.png?v=1679570894"},{"product_id":"shampoing-antipelliculaire-aux-12-plantes-iconique-02","title":"ICONIC 02 — Soothing Anti-Dandruff Shampoo | Scalp Health","description":"\u003cp data-start=\"401\" data-end=\"478\"\u003e \u003cstrong\u003eIs your scalp sensitive, itchy, or does it have mild dandruff?\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp data-start=\"480\" data-end=\"700\"\u003eThis shampoo with 12 plants gently cleanses while respecting the natural balance of the scalp.\u003cbr data-start=\"568\" data-end=\"571\"\u003e Designed for frequent use, it eliminates excess sebum, impurities and styling residue — without compromising comfort.\u003c\/p\u003e\n\n\u003cp data-start=\"702\" data-end=\"804\"\u003e After each wash:\u003cbr data-start=\"723\" data-end=\"726\"\u003e Clean and soft hair.\u003cbr data-start=\"757\" data-end=\"760\"\u003e A fresh, light and rebalanced scalp.\u003c\/p\u003e\n\n\u003chr data-start=\"806\" data-end=\"809\"\u003e\n\n\u003cp data-start=\"811\" data-end=\"843\"\u003e \u003cstrong\u003eWhat it does with every wash\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"847\" data-end=\"890\" style=\"text-align: left;\"\u003e Reduces the appearance of light dandruff\u003c\/li\u003e\n\n\u003cli data-start=\"893\" data-end=\"949\"\u003e Soothes itching and feelings of discomfort\u003c\/li\u003e\n\n\u003cli data-start=\"952\" data-end=\"989\"\u003e Cleans effectively while preserving the comfort of the scalp.\u003c\/li\u003e\n\n\u003cli data-start=\"992\" data-end=\"1025\"\u003e Helps regulate excess sebum\u003c\/li\u003e\n\n\u003cli data-start=\"1028\" data-end=\"1073\" style=\"text-align: left;\"\u003e Leaves the scalp feeling fresh and comfortable \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1075\" data-end=\"1078\"\u003e\n\n\u003cp data-start=\"1080\" data-end=\"1120\"\u003e \u003cstrong\u003eA Biophytum dermo-botanical formula\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-start=\"1122\" data-end=\"1277\"\u003e 12 plant extracts — including Chamomile, Calendula, Arnica and Rosemary — selected for their traditional use in scalp care and comfort.\u003c\/p\u003e\n\n\u003cp data-start=\"1381\" data-end=\"1408\"\u003e Discover the ingredients →\u003c\/p\u003e\n\n\u003chr data-start=\"1410\" data-end=\"1413\"\u003e\n\n\u003cp data-start=\"1415\" data-end=\"1436\"\u003e \u003cstrong\u003eThis is for you if…\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli data-start=\"1440\" data-end=\"1484\"\u003e Your scalp is sensitive or reactive\u003c\/li\u003e\n\n\u003cli data-start=\"1487\" data-end=\"1527\"\u003e You have frequent itching\u003c\/li\u003e\n\n \u003cli data-start=\"1530\" data-end=\"1568\"\u003eYou are observing light flakes of dandruff.\u003c\/li\u003e\n\n\u003cli data-start=\"1571\" data-end=\"1607\"\u003e Your roots quickly become oily again\u003c\/li\u003e\n\n\u003cli data-start=\"1610\" data-end=\"1668\"\u003e Are you looking for a shampoo suitable for frequent use?\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Suitable for all hair types.\u003c\/p\u003e\n\n\u003chr data-start=\"1705\" data-end=\"1708\"\u003e\n\n\u003cp data-start=\"1710\" data-end=\"1731\"\u003e \u003cstrong\u003eHow to use it\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-start=\"1733\" data-end=\"1872\"\u003e Apply to wet hair.\u003cbr data-start=\"1764\" data-end=\"1767\"\u003e Gently massage the scalp to create a lather.\u003cbr data-start=\"1822\" data-end=\"1825\"\u003e Rinse thoroughly.\u003cbr data-start=\"1844\" data-end=\"1847\"\u003e Repeat if necessary.\u003c\/p\u003e\n\n\u003cp data-start=\"1874\" data-end=\"1999\"\u003e Can be used alone or in combination with The Triumphant Lotion and The Iconic Tonic for a complete scalp routine.\u003c\/p\u003e","brand":"BIOPHYTUM","offers":[{"title":"250 mL","offer_id":54690219131148,"sku":"AUTH02250","price":25.0,"currency_code":"EUR","in_stock":false},{"title":"Large 1L format","offer_id":54690219163916,"sku":"AUTH02251","price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/0630\/5548\/files\/iconique2_3_994x1243_5fe94574-94b5-4b2e-a1f4-d114fc860389.webp?v=1771616877"},{"product_id":"lotion-tonique-pour-cheveux-250-ml-iconique-03","title":"ICONIC 03 — Leave-In Tonic | 2-in-1 Styling Treatment","description":"\u003cp\u003e \u003cstrong\u003eScalp tonic — like a facial treatment, but for your roots.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Your scalp deserves the same attention as your skin.\u003c\/p\u003e\n\n \u003cp\u003eIconique 03 is a 2-in-1 leave-in tonic that rebalances the scalp after shampooing — while also making styling easier.\u003c\/p\u003e\n\n\u003cp\u003e One single action. Two benefits.\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTreatment:\u003c\/strong\u003e Refreshes, rebalances, keeps roots feeling light for longer.\u003cbr\u003e \u003cstrong\u003eStyling:\u003c\/strong\u003e Makes detangling easier, softens, improves manageability.\u003c\/p\u003e\n\n\u003cp\u003e No silicones. No heavy polymers. No sticky residue.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhat it brings to each use\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eFor the scalp\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Helps to preserve comfort\u003c\/li\u003e\n\n\u003cli\u003e Provides an immediate sensation of freshness\u003c\/li\u003e\n\n\u003cli\u003e Helps regulate excess sebum\u003c\/li\u003e\n\n\u003cli\u003e Maintains light roots for longer\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eFor the hair\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Makes detangling easier on wet hair\u003c\/li\u003e\n\n\u003cli\u003e Improves styling without weighing hair down\u003c\/li\u003e\n\n\u003cli\u003e Leaves the lengths soft and natural\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e \u003cstrong\u003eWhy is it different?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Rather than adding substance, Iconique 03 acts through lightness.\u003c\/p\u003e\n\n\u003cp\u003e A targeted action, applied at the root. \u003cbr\u003eA formula that refreshes and rebalances without a sheathing effect.\u003c\/p\u003e\n\n\u003cp\u003e Silicone-free.\u003cbr\u003e Free from heavy polymers.\u003cbr\u003e No sticky residue.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e \u003cstrong\u003eA Biophytum dermo-botanical formula\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e 13 plant extracts — including Mangosteen, Rosemary and Chamomile — selected for their traditional role in the balance and comfort of the scalp.\u003c\/p\u003e\n\n\u003cp\u003e Discover the ingredients →\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e \u003cstrong\u003eThis is for you if…\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Your roots quickly become oily again\u003c\/li\u003e\n\n\u003cli\u003e Overly rich treatments flatten your hair\u003c\/li\u003e\n\n\u003cli\u003e Your scalp is sensitive or reactive\u003c\/li\u003e\n\n\u003cli\u003e Are you looking for freshness and lightness after washing?\u003c\/li\u003e\n\n\u003cli\u003e Your hair is fine or lacks body at the roots\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Suitable for all hair types.\u003cbr\u003e Particularly suitable for fine hair.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use it\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e After shampooing, on towel-dried hair:\u003c\/p\u003e\n\n\u003cp\u003e Shake before use. Spray directly onto the scalp.\u003cbr\u003e Massage gently into the roots.\u003cbr\u003e Comb to distribute.\u003cbr\u003e Do not rinse.\u003cbr\u003e Style your hair normally.\u003c\/p\u003e\n\n\u003cp\u003e Use after each wash.\u003c\/p\u003e\n\n\u003chr\u003e\n\n \u003cp\u003e\u003cstrong\u003eIn the Biophytum ritual\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e Step 03 — Activate\u003c\/p\u003e\n\n\u003cp\u003e After treating (The Triumphant Lotion) and cleansing (The 12 Plant Shampoo),\u003cbr\u003e The Tonic maintains the comfort and lightness of the roots.\u003c\/p\u003e\n\n\u003cp\u003e Each product operates independently.\u003cbr\u003e The ritual reinforces the results.\u003c\/p\u003e","brand":"BIOPHYTUM","offers":[{"title":"Default Title","offer_id":43811923656972,"sku":"AUTH03250","price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/0630\/5548\/files\/iconique3_4_994x1243_8005d2df-5e09-4cb4-a3ac-38c53687529a.webp?v=1771617182"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/0630\/5548\/collections\/9.svg?v=1771618446","url":"https:\/\/www.biophytum.net\/en\/collections\/iconique.oembed","provider":"BIOPHYTUM","version":"1.0","type":"link"}